Rainboba Teas reimagines the bubble tea brand with a grunge-inspired, rebellious identity that challenges the overly polished aesthetic often seen in the category. The brand focuses on sustainability and environmentally conscious practices while appealing to a younger, alternative audience. The project includes a custom logo and brand system, a consumer packaging line featuring three drink designs, and a series of advertisements that promote the products while reinforcing the brand’s bold, eco-focused attitude.